They will initially be responsible for a single product but as the simulation progresses they will have the opportunity to be involved in Product Development to release new products into the emerging markets. Participants will be introduced to the 4 P's of Marketing covering the concepts of Product, Price, Promotion, and Place (Distribution).Music2Go uses a dynamic marketplace so that participants must continually analyze the changing market and understand the needs of their customers, therefore will reinforce the importance of planning, implementation and evaluation of strategy.The competitive nature of Music2Go makes the simulation so enjoyable for participants, while encouraging involvement and learning in a way that no other teaching methodology can. Participants compete against others in their course in an online multiplayer environment.Each decision period, participants will undertake Market Research and analyze Market Data to formulate their own Strategic Marketing Plan, while keeping to a fixed Marketing Budget.Participants will make all the key functional decisions involving Price, Sales Forecasts, Advertising, Promotion Activities, Distribution, and R&D, just like Sales & Marketing Executives in the real world.The challenge is to build their firm into the leading player in the market. The division was created to launch an assault on the MP3 Player market and participants have the opportunity to formulate their Sales, Marketing and Distribution strategy. Participants take over an MP3 Player division of a large Consumer Electronics Corporation.
Music2Go will give participants the opportunity to have practical hands on experience at making critical marketing decisions and seeing the outcome in a live, interactive case study. It is being used as an interactive tool to enhance the integration and learning of the basic concepts of marketing in a simulation based on real world industry data. Music2Go (M2G) is a computer-based marketing simulation.
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Signature Initiatives NBO, United Minds, Trident - Opportunity Unlimited.It is important that you know the difference between these phases, and that you are entering your decisions in the correct World. As the simulation progresses, new decision areas will be made available to you: Year 1: Sales and Marketing only. In Music2Go you have the opportunity to formulate and implement a marketing strategy using an annual marketing budget. Music2Go has two phases of the simulation. Music2Go Marketing is our Principles of Marketing Simulation. A Rollover will process your currently entered decisions in the simulation for the year ahead. Rollover is the term used to describe moving from one year (decision period) to the next. Launch your company by clicking on the blue launch button.You may need to register for your simulation.Log into the Smartsims website with the login details emailed to you.When the simulation begins, you will be sent your login details by either your instructor or by Smartsims. TMC is measured by the total amount of Marketing Contribution you can create each year in comparison to your competitors. The primary goal of your company is to beat your competitors by maximizing the Total Marketing Contribution (TMC) of your firm. Year 4 and beyond: Additional Product Launches available.
Year 3: The addition of Product Development and New Product Launch.Year 2: The addition of Sales Promotion.As the simulation progresses, new decision areas will be made available to you: Music2Go Marketing is our Principles of Marketing Simulation.
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